Emontoys

Nine years of licensed figures ended with the catalog at its largest.

TL;DR

  • Emontoys was founded in Tokyo in 2015 and combined Japanese prototype development with Chinese production.
  • The catalog moved from Chinese-origin animation characters into Danganronpa, Re:Zero, A Certain Scientific Railgun T, Arknights, Azur Lane, Touhou Project, and other licensed series.
  • Original prices ranged from ¥990 miniatures ($7 USD) to ¥39,600 scale figures ($265 USD), with the ¥115,000 Ägir Deluxe ($765 USD) as a large outlier.
  • On November 28, 2024, Emontoys announced the end of its figure business. Its former official domain has lapsed and now belongs to an unrelated publisher, so collectors should not use it for company information or support.

A Japanese company built for work in Japan and China

Emontoys' 2024 Ägir came in two sharply different forms. The lightweight version was a 330 mm 1/7 scale figure priced at ¥23,800 ($160 USD), while the deluxe display was 610 mm wide and priced at ¥115,000 ($765 USD). A 1/7 scale figure is roughly one-seventh of a character's implied full size, but the deluxe base turned that familiar format into a much larger display commitment.

The company behind those releases began in Tokyo on February 18, 2015. Its legal name was Emon Toys inc., or 絵夢（エモン）トイズ株式会社, and its official profile listed Li Haoling as representative. That profile described a cross-border operating idea: develop prototypes in Japan, use production capacity in China, and work with rights holders in both countries.

This structure matters because Emontoys did not occupy just one role. Depending on the release, it could be the visible manufacturer, a co-manufacturer, a production partner, or a Japanese distributor. Reading the credit line on the exact figure is more informative than treating every box with the name as a solo Emontoys production.

Scale figures carried the main catalog

The first scale anchor was Wang Wu from Reikenzan: Hoshikuzu-tachi no Utage, released in October 2016. The series originated as a Chinese web novel and comic before its television animation, which made Wang Wu a clear example of Emontoys bringing a Chinese-origin character into Japanese figure retail. Kamina followed in October 2017 at ¥14,904 ($100 USD), marking Gurren Lagann's tenth anniversary and the maker's first Japanese manga or anime character figure.

Celestia Ludenberg from Danganronpa arrived in 2018 as a 1/7 scale collaboration with a roulette-style base. The credits deserve precision: Figuya identifies Myethos as manufacturer, while CDJapan lists Emontoys as label and distributor. When checked in August 2026, a collector database recorded more than 3,800 wish-list entries, a strong interest signal rather than a sales total.

Emontoys then gave part of its catalog a recurring costume identity through the Emon Restaurant series, including China Dress Ver. releases. Super Sonico's 2020 entry was a 1/7 scale figure priced at ¥14,080 ($95 USD). Misaka Mikoto followed a different route in 2021: her ¥12,980 ($85 USD) 1/7 scale figure stood about 300 mm overall with its base.

The later prices show the catalog moving toward more expensive displays without abandoning standard PVC and ABS construction. Belfast from Azur Lane reached ¥24,200 ($160 USD) in February 2024. Sakuya Izayoi from Touhou Project reached ¥39,600 ($265 USD) in May 2024, stood 320 mm high with effect parts, and credited TEDDY for the illustration, Miya for the sculpt, and Takeuchi Ham for color work.

Small figures widened the range

Not every Emontoys release asked for scale-figure money or shelf space. Its 2020 Hitori no Shita trading figures stood about 80 mm high and cost ¥990 each ($7 USD), with five random figures packed in a box from a set of six designs. Individual Arknights deformed figures, meaning compact characters with enlarged heads, stood about 140 mm high and listed at ¥2,728 ($20 USD).

Faidol pushed the small format toward play and posing. Sagiri Izumi, released in 2021 at about 130 mm and ¥5,940 ($40 USD), used an articulated super-deformed body, meaning an intentionally oversized head on a compact body. Her interchangeable face plates included movable eyes, so gaze direction could change along with the pose.

These smaller releases keep the historical picture honest. Emontoys was not simply a scale maker that became more expensive near the end. It maintained inexpensive miniatures, poseable character figures, conventional scales, and a limited premium-display tier at the same time.

Buying Emontoys after the figure business ended

On November 28, 2024, the official Emontoys account announced that its figure business was ending and that products still in development were cancelled. Japan's government business database still listed the corporation in data updated December 2025, but that registry entry does not establish continuing figure operations. For collectors, Emontoys should now be treated as a historical catalog found through remaining stock and secondhand listings.

The original official domain has lapsed and is now used by an unrelated figure-information publisher. Do not use it as an Emontoys company page, support channel, or sign of renewed activity. The safe historical references are the surviving legacy Wix company page, the official social announcement, established figure databases, and retailer product records.

Buying by exact release is especially important here. Celestia was a Myethos-manufactured collaboration, and both ACTOYS and Emontoys are credited as manufacturers on Ägir. For opened copies, ask for clear photos of the base, support connections, effect parts, and all accessories; for unopened stock, check the seller's return terms before purchase.

Emontoys is also a different name from Ensoutoys. Ensoutoys has its own retailer catalog and 2026 releases, so listings under that spelling do not document Emontoys activity. The Emontoys catalog is best understood through its distinct projects: early China and Japan crossovers, Myethos's Celestia, the China Dress figures, Faidol's movable eyes, and the large 2024 displays that closed its manufacturing run.

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