Figure Industry Map

Good Smile Company Network

Good Smile Company: anchor, active
Max Factory: partner, active
Good Smile Arts Shanghai: subsidiary, active
Bell Fine: distribution partner, active
FREEing: distributed, active
Phat Company: distributed, active

Bandai Namco Group

Bandai Namco Holdings: parent, active
Bandai Spirits: subsidiary, active
Banpresto: brand, active
MegaHouse: subsidiary, active

Sega Sammy Group

Sega Sammy Holdings: parent, active
SEGA: subsidiary, active
S-FIRE: brand, active

Square Enix Group

Square Enix Holdings: parent, active
Taito: subsidiary, active
Spiritale: brand, active

Sony Music / Aniplex Group

Sony Music Entertainment Japan: parent, active
Aniplex: subsidiary, active
Claynel: subsidiary, active

Beijing Yuzuo Culture Brand Family

Beijing Yuzuo Culture (北京御座文化): parent, active
AniGift: brand, active
AniGame: brand, active
Vibrastar: brand, active

Alter / ShinHua Japan Group

Alter: anchor, active
Flare: affiliated, active

DMM Group

DMM.com: parent, active
DMM Factory: brand, active

Happinet Group

Happinet Corporation: parent, active
Broccoli: subsidiary, active

Kadokawa Group

Kadokawa: parent, active
KDcolle: brand, active
Chara-Ani / Toy's Works: absorbed, absorbed

D-techno

D-techno: parent, active
Miyuki: transferred figure and goods business, active

Aoshima Group

Aoshima Bunka Kyozai: parent, active
Aoshima / Funny Knights: brand, active

Animate Group

Animate Holdings: parent, active
Movic: subsidiary, active

Independent Manufacturers

Kotobukiya
FuRyu
Orca Toys
Ques Q
Wave
Alphamax
Penguin Parade
Azone
Solarain
A·DIMENSION
A+
Myethos
APEX
Native
Union Creative
Vertex
Clayz
Griffon Enterprises
Aquamarine
Prime 1 Studio
Kaiyodo
Daiki Kougyou
Sentinel
Wonderful Works
Volks
Medicom Toy
Wing
Plum
Souyokusha
Hobby Stock
Stronger
Design COCO
Gecco
B'full / FOTS JAPAN
Q-six
Hobby Sakura
Hobby Max
Ribose
EUSUN
BearPanda
Otherwhere
Snail Shell
MAGI ARTS
Flame Toys
Knead
Licorne
Neonmax
Mimeyoi
Luminous Box
Reverse Studio
HanaBee
Calbone
KoiKoi
Qingcang
Rocket Boy
Kaitendoh
Astrum Design
Sol International
Ensoutoys
Alice Glint

Character Business Market Size (Japan)

Character Databank / Yano Research (2024 confirmed); other years estimated or forecast

2019: 2517.5: billionJPY: Pre-COVID
2020: 2460: billionJPY: COVID dip
2021: 2600: billionJPY: Recovery
2022: 2660: billionJPY
2023: 2717: billionJPY
2024: 2777: billionJPY: Estimated
2025: 2849: billionJPY: Forecast

Average Scale Figure Retail Price

Estimated trend from retailer listings and collector-database observation (not official market data)

2010: 7500: ¥7-8k typical
2012: 8500
2014: 10000
2016: 12000: ¥10-14k range
2018: 14000
2020: 16000: ¥13-18k range
2022: 19000
2024: 22000: ¥20-25k common
2025: 25000: ¥22-30k+ premium

Scale Figures Released Per Year (est.)

Estimated release-volume trend from collector-database observation (not official counts)

2010: 400: est.
2012: 600: est.
2014: 800: est.
2016: 900: est.
2018: 1000: est.
2020: 900: COVID dip
2022: 1100: post-COVID surge
2024: 1200: est. inc. Chinese makers

Good Smile Company: 100-200+: dominant: Including Nendoroid, PUP, scales
Bandai Spirits: 200+: dominant: S.H.Figuarts, METAL BUILD, Gunpla, Ichiban Kuji, Q posket (includes Banpresto brand)
Kotobukiya: 50-100+: major: Scales, model kits, Bishoujo
Alter: 20-50: major: Slowed output post-2020, highest QC
Max Factory: 30-60: major: figma line + premium scales
FREEing: 30-60: mid: 1/4 bunny specialists
Myethos: 20-40+: rising: Chinese maker, elite-tier quality
APEX: 10-30: rising: Chinese premium, Arknights focus
FuRyu: 50-100+: mid: Prize + TENITOL line
MegaHouse: 30-60: mid: G.E.M., Portrait.Of.Pirates
Wave: 20-40: mid: Beach Queens legacy, Dream Tech
Ques Q: 10-20: niche: Small batch, high quality
Native: 10-20: niche: Creator's Collection, 18+ focus
eStream: 5-15: niche: Shibuya Scramble Figure series
Solarain: 5-10: rising: Chinese brand, premium quality
Union Creative: 10-20: mid: Uncommon IP selection
Prime 1 Studio: 20-40+: rising: Statues + PRISMA WING PVC line
Kaiyodo: 30-60+: major: Revoltech, Amazing Yamaguchi, capsule toys, Wonder Festival organizer
PIJI Studio: 5-10: rising: Resin + PVC, KOF/Honor of Kings licenses
VKEND: 3-5: rising: Nikke, Girls' Frontline 2 licenses

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Full Anime Industry Market (Japan, AJA)

AJA Anime Industry Report 2025

Figure/Figurine Market Subset (Japan)

Yano Research 2025 Otaku Market survey / Yano Research 2026 Toy Market survey

Global Anime Figure Market

Mixed external projections (Business Research Insights / Grand View Research / AJA proxies). Caution: different scopes and methodologies; not directly comparable year to year.

2024: 8.7: Narrow action figures slice
2025: 7.85: PVC anime figures subset (CAGR 13.9% to 2032)
2026: 33.79: Broad anime figure context
2035: 82.1: CAGR 9.4% from 2026