Hobby Stock

Manufacturer, retailer, and the studio behind Digital Stars Miku

At a glance

Status
Active.
Based in
Sumida ward in Tokyo Japan.
Known for
Hatsune Miku figures tied to Digital Stars events and the poseable Mikumo line with Kaiyodo.
Good fit
Hatsune Miku collectors who enjoy event-linked designs and poseable figures.
Before buying
Check Hobby Stock's own shop before ordering elsewhere; some Miku releases are sold only there and can disappear quietly.
Research coverage
Developing

TL;DR

  • If you collect Miku, Hobby Stock has probably already released figures that later became expensive on the resale market. Figures sold only through its own shop can appear, sell, and quietly disappear from retail.
  • Hobby Stock both manufactures figures and sells them through its own shop, with prices locked in when customers preorder. Digital Stars links figures to real-world Miku DJ events, while the Mikumo line with Kaiyodo adds posable figures.
  • Pricing runs from roughly 15,000 to 55,000 yen ($100-$365 USD), with Wing handling co-manufacturing.

Manufacturer and Retailer Under One Roof

Founded December 2005 in Sumida-ku, Tokyo, Hobby Stock is the rare manufacturer that also sells directly through its own retail shop. That dual role means it controls the retail experience, including keeping the listed price fixed when customers preorder its releases.

Wing helps with production, and its involvement appears in the release credits.

Digital Stars, Mikumo, and Event-Linked Releases

The Digital Stars series connects figure releases to real-world DJ events featuring Hatsune Miku, tying each figure to a specific event's visual identity. The Mikumo line, developed with Kaiyodo, presents Miku as posable figures.

The catalog outside Miku is smaller, with Wing credited as co-manufacturer across the range.

Quiet Releases, Rising Resale Prices

Bookmark the Hobby Stock shop before you need it. Its Miku exclusives have a pattern of quiet release and quiet disappearance, and once they leave the shop, resale prices climb.

Hobby Stock's Miku lines cover territory that other manufacturers leave open. If Miku is central to your collection, checking their shop regularly turns up versions and variants you won't find elsewhere.

Sources