Neonmax

Small-scale maker focusing on less-covered alternate outfits from Azur Lane

At a glance

Status
Active. A small Tokyo studio releasing since 2021.
Based in
Suginami, Tokyo, Japan.
Known for
1/7 scale figures from Azur Lane, Genshin Impact, and Arknights, with a taste for character versions other makers skip.
Good fit
collectors hunting a favorite character's less common outfit or skin; Azur Lane fans especially.
Before buying
bootlegs of the Mois original figure are documented; buy through authorized retailers such as Tokyo Figure or eStream.
Research coverage
Solid

TL;DR

  • If you play Azur Lane and keep noticing skins, the optional in-game outfits that nobody has turned into figures yet, Neonmax probably noticed too. The studio gravitates toward less-covered outfits that reward dedicated fans of the game.
  • A small Tokyo-based studio founded January 2021, distributed through Tokyo Figure and eStream. Sculptor Busujima Max shapes the look across nearly every release.
  • Expect releases around 17,000 to 28,000 yen. The Mois figure alone has inspired at least four counterfeit versions, showing notable demand for such a young brand.
  • The catalog has begun expanding into Gakuen Idolmaster and Blue Archive. Because counterfeits have appeared around Mois, buy from a retailer authorized by the manufacturer.

Less-Covered Azur Lane Outfits

Where larger manufacturers target the most popular Azur Lane characters, Neonmax picks up alternate skins, the optional in-game outfits that dedicated players have been requesting. The studio has also begun expanding into Gakuen Idolmaster and Blue Archive.

Releases cost 17,000 to 28,000 yen ($115-$185 USD). The Mois figure has inspired at least four counterfeit versions, reflecting real collector demand.

A Small Studio With a Look Defined by One Sculptor

This self-described 'small-scale figure maker' was founded in January 2021 in Suginami-ku, Tokyo, under CEO Shirakawa Yuichi.

Distribution through Tokyo Figure and eStream gives the brand solid retail reach. Sculptor Busujima Max defines the visual direction.

Azur Lane Skin Collectors, Start Here

If you follow Azur Lane closely enough to have a favorite alternate outfit that no one has made into a figure, Neonmax is well worth checking. Given the bootleg activity around the Mois line, confirm that a retailer is authorized before ordering.

The expansion into Gakuen Idolmaster and Blue Archive carries the overlooked-content approach beyond Azur Lane, though the studio's identity is still defined by its Azur Lane curation.

Sources