Spiritale

Taito's premium figure brand, manufactured by Wing

At a glance

Status
Active and still building its premium catalog.
Based in
Shinjuku Tokyo Japan.
Known for
Premium scale figures for Hatsune Miku and hololive; Wing handles production.
Good fit
collectors following Hatsune Miku or other Taito licensed series who want a premium scale rather than a prize figure.
Before buying
check whether the exact series and character are represented; the young catalog remains smaller than those of established premium brands.
Research coverage
Developing

TL;DR

  • Spiritale is separate from Taito's lower-cost figures made for arcade crane games. Launched in 2020, it is Taito Corporation's premium figure brand, with production handled by Wing.
  • Wing manufactures the line. The Hatsune Miku Birthday 2020 Sweet Angel Version debuted the brand, followed by hololive, Atelier, Blue Archive, and Guilty Gear releases.
  • Figures run 19,800 to 49,500 yen ($130-$330 USD), with production handled by Wing.
  • Check whether Spiritale covers a series you follow. Its young catalog remains smaller than those of established premium brands.

Taito’s Licensing Meets Wing’s Manufacturing

Spiritale launched in August 2020 under Taito Corporation with a simple pitch: take Taito's licensing relationships and pair them with Wing's manufacturing. The result is a premium scale brand that shares a parent with Taito's crane game prizes but nothing else.

The Hatsune Miku Birthday 2020 Sweet Angel Version was the debut release, immediately placing the brand in front of a large collector audience.

Wing Production Under a Taito Brand

Wing handles all production, giving the young label an established manufacturing partner. The catalog covers Hatsune Miku, hololive, Atelier, Blue Archive, Guilty Gear, and My Hero Academia.

Prices sit at 19,800 to 49,500 yen. The spread reflects scale and complexity: a standard 1/7 lands at the lower end, while larger or more elaborate sculpts push toward the top.

Availability and Catalog Gaps

Spiritale releases are sold by the same retailers that carry figures from Alter, Good Smile Company (GSC), or Kotobukiya. The brand is still building its catalog, so its selection remains smaller than Wing's own label, but that is slowly changing.

Taito's licensing relationships cover some properties Wing alone does not, which is the practical reason Spiritale exists as a separate label. The catalog is still small enough that gaps are noticeable, and release frequency lags behind more established premium brands.

Sources