EUSUN
A sub-20-person studio where every figure starts as an illustrator's original artwork rather than an existing anime or game character
At a glance
- Status
- Active.
- Based in
- Dongguan in China.
- Known for
- Affordable original character scale figures based on named illustrators; interchangeable faces and illuminated bases.
- Good fit
- collectors who follow illustrators and want an accessible original character figure.
- Before buying
- search retailers under both EUSUN and ENSUN; the brand uses both spellings and early releases sell quickly.
- Research coverage
- Developing
TL;DR
- Every EUSUN figure starts as an illustrator's original artwork. The studio and artist share ownership of the resulting figure.
- At $35-$55 USD, EUSUN offers an unusually low-cost way to try an original-character figure. Releases still include custom display features such as interchangeable faces, fluffy bases, and light-up stands.
- Founded in late 2023 in Dongguan, the studio has fewer than 20 employees and focuses entirely on figures based on original artwork.
An Illustrator’s Figure Company
EUSUN's founder is a former illustrator who built a studio around a specific frustration: how much detail gets lost when an illustration becomes a figure. Before sculpting starts, EUSUN and the illustrator study how well the artwork can work as a three-dimensional figure. The joint copyright structure gives artists shared ownership of each figure.
Incorporated November 2023 in Dongguan (Chinese name: 寓春, 'Harboring Spring'), the studio has fewer than 20 employees and is still hiring paint specialists. There are no licensed anime or game characters in the catalog. Every product traces back to original artwork.
Sub-$50 Figures with Interchangeable Faces
Sencha's 'Hana' sold out immediately. Nahaki's watercolor-like style was considered difficult to reproduce as a mass-produced plastic figure. Catzz contributed 'Encounter in the Rain,' with a USB-powered light-up base, and Hitomio16 brought 'Guitar Sister.' Each figure gets its own name rather than a generic product code.
Fluffy textured bases, interchangeable face plates, and illuminated stands come standard. These are deliberate presentation choices. The studio has accumulated 14+ products on MyFigureCollection within 18 months, a fast pace for a brand working exclusively with original content.
Pre-Order Early, Capacity Is Limited
At $35-$55, EUSUN offers a lower-cost entry point for original-character figures. Early collector reports praise the sculpt and paint, while the Nahaki collaboration drew particular attention for translating a difficult illustration style into three dimensions.
The brand name alternates between 'EUSUN' and 'ENSUN' in official materials, so try both spellings when searching retailers. Early releases sell fast from a sub-20-person studio.