GNFTOYZ
Seoul's Geek N Freak Toyz turns East Asian games into figures
At a glance
- Status
- Active.
- Based in
- Seoul South Korea.
- Known for
- Deluxe NIKKE scale figures with Hobby Sakura; earlier work includes Boom8 Sonic the Hedgehog mini figures.
- Good fit
- NIKKE collectors and gaming fans who value a South Korean studio with experience across Asian and Western properties.
- Before buying
- Compare prototype images with finished-release photographs for the exact figure before ordering.
- Research coverage
- Developing
TL;DR
- A South Korean figure studio in a market dominated by Japan and China. Geek N Freak Toyz has operated out of Seoul since 2013 under parent company CM Holdings.
- Current focus: NIKKE co-productions with Hobby Sakura. Earlier work included a Boom8 series with First 4 Figures covering Sonic the Hedgehog, showing range across Western and Asian franchises.
- Prices sit at 22,000 to 48,000 yen ($145-$320 USD). The RANDOM BOX sub-brand and 3D printer prototyping round out the catalog.
- The studio exhibits at Seoul POPCON and sells in South Korea through Naver SmartStore.
South Korea’s Primary Figure Manufacturer
Japan has hundreds of figure manufacturers. China has dozens. South Korea has a smaller field, and GNFTOYZ has built international-facing partnerships. Operating under CM Holdings since 2013, the studio exhibits at Seoul POPCON and sells domestically through Naver SmartStore.
The early catalog showed range: a Boom8 series partnership with First 4 Figures put small, stylized Sonic the Hedgehog characters on shelves alongside Korean webcomic merchandise. That comfort crossing between Western games and Asian properties set the tone for what followed.
NIKKE Co-Productions and RANDOM BOX
The NIKKE co-productions with Hobby Sakura are the current headliner. NIKKE revolves around collecting characters through randomized in-game pulls, so its audience overlaps heavily with figure buyers. GNFTOYZ is building a place in that property alongside Japanese studios. The RANDOM BOX label and 3D-printed prototypes give the studio additional catalog depth.
Releases cost 22,000 to 48,000 yen. That range places GNFTOYZ alongside mid-priced Japanese releases, making prototype comparisons and finished-release photos useful before ordering.
A Seoul Studio for Japanese Mobile-Game Fans
For NIKKE collectors, the Hobby Sakura co-productions are the main draw. The Boom8/First 4 Figures history also gives GNFTOYZ credibility with Western gaming merchandise buyers unfamiliar with gacha IP.
GNFTOYZ is one of the few Seoul-based studios making figures for Japanese gacha game players, giving it a clear niche among the larger fields in Tokyo and Shenzhen.