Pink Charm

Original illustrators, recurring characters, and 1/6 figures with many display options.

TL;DR

  • Pink Charm launched in Tokyo in February 2021 and focuses on original characters rather than anime or game licenses.
  • Succubus Black Rurumu established the formula, while rurudo's Eve became the recurring character at the center of the catalog.
  • Reviewed list prices run from ¥12,800 to ¥36,800 (about $85-$245 USD), with 1/6 PVC and ABS figures making up the core range.
  • Check the exact edition before ordering because removable clothing, exchangeable bodies, and bonuses differ between standard, deluxe, and renewed versions.

Eve SWEET TOXIC brought Pink Charm a sales award

Pink Charm's clearest sales milestone came from a character with no anime or game behind her. AmiAmi placed rurudo's Eve SWEET TOXIC first in its 2025 Original Bishoujo Scale Figure category, using the retailer's Japanese sales data. The 1/6 figure, roughly one-sixth human size, translates an illustration from rurudo's Sugar High into a nurse scene with balloons, IV tubes, and a heart-shaped acrylic base. It sold for ¥27,800 (about $185 USD) and included an exchangeable body and face.

That result captures Pink Charm's place in the hobby. The brand gives independent illustrator characters the scale, material mix, and display choices associated with substantial prepainted figures. Buyers are choosing a physical interpretation of an illustration, not merchandise tied to a larger screen franchise.

Black Rurumu established the formula in 2021

Pink Charm was established in Tokyo in February 2021. Its first product was Tamano Kedama's Succubus Black Rurumu, scheduled for August 2021 at ¥19,800 (about $130 USD). The 1/6 PVC and ABS figure used clear resin in the hair and removable clothing. Its announcement also introduced Pink Charm as the sister brand of Pink Cat.

Black Rurumu set a pattern that the catalog kept developing: original illustration sources, clear materials, and more than one way to display the character. Pink Charm later released a smaller format with Mataro's 150 mm Desktop Maid Melty-chan in 2023. That non-scale figure listed at ¥12,800 (about $85 USD), which remains the low end of the verified range in this review.

rurudo's Eve became the recurring character

By November 2025, Pink Charm described Eve EDEN as its fifth figure of rurudo's Eve. EDEN placed the character among potted plants and a wooden fence, with an acrylic water effect at her feet. It cost ¥27,800 (about $185 USD) and did not include a cast-off option, the hobby term for removable clothing or parts that create an alternate adult display. This scenic treatment gave Eve a quieter composition than SWEET TOXIC's prop-filled nurse setting.

The Eve BODY HARNESS Renewal scheduled for August 2026 shows another way Pink Charm revisits a successful illustration. The new ¥27,800 (about $185 USD) edition changed the mouth and rebuilt the face mold. Pink Charm also recolored the base and moved the chain support. The result is a catalog that treats recurring characters as designs to reinterpret, not simply figures to reissue unchanged.

Buying Pink Charm by version and price

Momoko First Bloom makes the version check especially important. The June 2026 ST edition cost ¥19,800 (about $130 USD) and could not be cast off. The DX edition stayed at the same 1/6 scale but cost ¥28,800 (about $190 USD), adding an exchangeable body and a signed mini art board. Both used clear resin for the translucent fabric and milk-tea-colored hair.

The broader verified range runs from Melty-chan at ¥12,800 (about $85 USD) to the scheduled Meido-Busou: Blade, Strawberry on the Shortcake Ver. at ¥36,800 (about $245 USD). Pink Charm's own product pages direct overseas buyers to AmiAmi, while Canadian retailer NaviTo World listed 21 Pink Charm products when checked in August 2026.

This makes the brand a natural fit for collectors who follow original illustrators and enjoy choosing between fixed presentations and more elaborate alternate displays. Its current catalog keeps that idea moving through new characters, renewed sculpts, and distinct editions at different prices.

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