System Service

A long-running prize maker steps into view with three distinct figure lines.

At a glance

Status: Active. The figure catalog is expanding.
Based in: Tokyo Japan.
Known for: Vivit, BRILLIANT, One Seventh Carat, and Zenryoku Zoukei amusement prize figures.
Good fit: prize collectors who want licensed fixed poses at approachable import prices and enjoy building character groups by line.
Before buying: check whether the listing is new or used and compare the delivered import cost; amusement prizes do not have an ordinary manufacturer list price.
Research coverage: Extensive

TL;DR

System Service has made character figures since at least 2007, but its current identity took shape with three line launches between September 2024 and September 2025.
Vivit favors vivid color and recognizable character moments; BRILLIANT goes larger on costumes; One-Seventh Carat favors base-free, high-volume poses.
These are amusement prizes, fixed-pose collectibles made for crane-game distribution, in the same broad class as Banpresto, Taito, and FuRyu releases.
Japanese secondhand listings run from about ¥1,100 to ¥4,400 ($7 to $29 USD), while new US imports at BigBadToyStore list from about $13 to $31 USD.

Three figure lines in twelve months

System Service launched three prize-figure brands in exactly twelve months. Vivit arrived in September 2024, BRILLIANT followed in June 2025, and One-Seventh Carat appeared that September. A prize figure is a fixed-pose collectible made for amusement distribution, usually through crane games, rather than a figure sold at a standard manufacturer price.

That burst of activity did not come from a new studio. System Service was established in April 1988 and began as a wholesaler of plush and miscellaneous goods. The company now calls prize planning, manufacturing, and sales its main business, with figures sharing the monthly catalog with plush, tableware, bags, and toys.

Collectors should place System Service beside Banpresto, Taito, and FuRyu, not outside the prize tier because its name is less familiar in English. The shared appeal is direct: licensed characters, shelf-ready fixed poses, and prices that make a themed group possible without scale-figure spending.

From Alice to Zenryoku Zoukei

System Service's figure catalog reaches back to the June 2007 POP Wonderland Alice collection. Five miniature storybook scenes used connecting bases that could close into a circular diorama. That small composition already treated a low-cost collectible as a complete display rather than a loose character token.

A more recognizable prize-line identity arrived with Zenryoku Zoukei. Chino from Is the Order a Rabbit?? debuted on September 14, 2018 as its first release. Special Week from Uma Musume followed in November 2020 and received an April 2021 rerun as a 22 cm PVC and ABS figure sold as an amusement-only prize.

Zenryoku Zoukei gave System Service a named figure program years before the current expansion. The newer lines divide that work by visual goal, which makes today's catalog much easier to read.

What Vivit, BRILLIANT, and One-Seventh Carat offer

Vivit is the broad character line. Its launch copy emphasizes vivid color and the feeling of a character appearing in front of the viewer. The first release was Kana Arima performing Bell Pepper Gymnastics from Oshi no Ko, followed by Mahiro and Mihari Oyama from Onimai and Neko Musume from Kitaro Birth. By 2026, the line included Roxy and Eris in competition swimsuits from Mushoku Tensei and a four-character Lucky Star wave.

BRILLIANT has an average size of 20 cm or more and puts elaborate dress at the center. Maomao in her garden-party costume from The Apothecary Diaries opened the line. Chisato and Takina in Halloween costumes from Lycoris Recoil followed, while Panty and Stocking continued it in February and March 2026.

One-Seventh Carat began with Albedo Bunny Ver. from Overlord. System Service defines the line by volume and base-free display. That distinction matters because the name alone does not establish a universal 1/7 scale: the official Albedo is about 19 cm tall, while Revy Bunny Ver. from Black Lagoon is about 16 cm.

Buying System Service now

Prize distribution means there is no ordinary Japanese retail price to compare across the catalog. In August 2026, AmiAmi listed a used Mahiro Oyama Pastel Bunny figure at ¥1,080 and a used Revy Vivit figure at ¥4,380, roughly $7 to $29 USD at 150 yen per dollar. Condition and local supply move those secondhand prices quickly.

North American shops make the newer figures simpler to buy. BigBadToyStore's System Service listings ranged from $12.82 on sale to $30.99, while Gundam Planet listed the Roxy competition-swimsuit figure at $30.95. Solaris Japan listed BRILLIANT Maomao at $29.21. New imports at these stores ran from about $13 to $31 USD before shipping and taxes.

Start with the line whose display idea matches the character. Vivit offers the broadest license mix, BRILLIANT gives costumes more room, and One-Seventh Carat works well for compact poses that can stand without a separate base. System Service's present story is not a move away from prizes. It is a clearer, more ambitious use of the prize format.

More for collectors: The figure catalog, release by release

POP Wonderland Alice, June 2007: five miniature scenes based on illustrator POP's Alice's Adventures in Wonderland designs, listed in random six-box assortments for ¥2,400 (about $16 USD at 150 yen per dollar) at HobbyLink Japan. Their bases connect into a circular diorama.

Chino, Is the Order a Rabbit??, September 2018: the first Zenryoku Zoukei prize. Taito's archive dates its arcade arrival to September 14, 2018.

Special Week, Uma Musume Pretty Derby, November 2020 and April 2021: a 22 cm PVC and ABS Zenryoku Zoukei figure. The anime's official goods page identifies the 2021 appearance as a rerun and System Service as the seller.

Kana Arima, Oshi no Ko, September 2024: the first Vivit release recreates the Bell Pepper Gymnastics scene and includes a small bell pepper by her feet.

Maomao, The Apothecary Diaries, June 2025: the first BRILLIANT release uses her garden-party costume and stands about 20 cm tall. Solaris Japan listed it new at $29.21.

Albedo Bunny Ver., Overlord, September 2025: the first One-Seventh Carat figure is about 19 cm tall and can be displayed without a base.

Panty and Stocking, New Panty & Stocking with Garterbelt, February and March 2026: two 21 cm BRILLIANT figures released in consecutive months.

Revy Bunny Ver., Black Lagoon, July 2026: a One-Seventh Carat figure about 16 cm tall. Its dimensions show why height alone is a poor guide to the line's visual volume.